That'll be $10 for Ben & $10 for Jerry

The new Ben & Jerry Ice Cream Store at the Landing is breaking new ground in the evolution of "pricing strategy".  Many of we locals have coughed up our $20 for a couple of cones, but just once.  The Ice Cream is good, the menu displays are oblique and the prices are just stupid.  No doubt their strategy arises from a "holiday syndrome" psychology that presumes they will never have the same customer twice and that "daddy just can't say no".  Hell, I'm not sure they are not  right.  However, according to this capitalist wisdom they should just go for a $100 a cone and wait for a few Arabs to come in and spend some of the $76 Billion were sending to  OPEC.