Yes, starving puppies push our compassion button every day, but add some blowing snow and with an "O Holy Night" background track and we the anxious and fearful middle class Americans can't wait to offer up their Visa Cards. Maybe this is an ok wealth redistribution mechanism, but....how well would this monitizing strategy work if the MSNBC's of the world flashed on our screens the compensation received by the "non-profits" CEO. Of course with some diligence any prospective doner can find this information. Virtually non do. Accordingly in practice the result is very much like pornography, we can't define it but we know it wrong when we see it.