The "pod cast age" is in full bloom.  Joe, Sam, Dave, and countless thousands daily offer instant wisdom to a shakey culture.  Like all things performative, each plays to a shifting nitch audience.  Commonly, their respective target audiences are easily identified with a ten minute listen.  Some, however, are more nuanced and wide reaching than others.  Judging by the likes, perhaps none more so than Jordan Peterson, the Canadian psychology academic, who prolifically offers conservative values packaged in rigorous academic verbiage. Adding  to Peterson's enormous popularity, he is, counter intuitive for an academic, strong masculine, family oriented, widely read, and moderately combative.  If this isn't enough, he presents as recovering from life threatening physical issues and often looks weary and pale. 

    It isn't clear whether Peterson found the "alt-right/evangelical/Q'anon" following or whether they found Peterson.  Regardless, his legitimate intellectual pedigree coupled with his strident support for "spirit", has pushed his lectures and conversations into a whole new league.  For example, the following comments from the literally thousands of devotees who follow and amplify his like-ability.:

 

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