In my life I have seen the Nike Symbol millions of times. At some level of consciousness, I always think about the correlated motto, "just do it". At my present, more reflective age, my attention is far too often drawn to wonder about why some people do "just do it" and other people seem to most often "not just do it".
In the current polarized culture, the query does not get a lot of attention. The liberal tribe, (the thinkers) who control the mainstream media, are "identity obsessed" and dare not vere from their "unconstrained equality" platform. The conservative tribe (the feelers) are so busy abusing everyone not in their tribe that they never stop to reflect on why this strong and increasing divergence exists.
But it does. We all see it every day. We name it a thousand names and pretend it away and/or scheme it to our self advantage. It will not subside. It frustrates despots and gnaws at democracies. It is the "Nike Factor"!